Branding: What, Who, and Why
I love the harmony and like-mindedness that comes from team. Don’t you? Although I still may be considered new to the ISM team, I have worked closely with my husband,...
The Magic Formula of Amazon Marketing
Let me start off this blog with a statement that might seem to contradict the title: there is no magic formula to book sales. If you meet a guru who...
5 Email Mistakes You Can’t Afford to Ignore
You’ve been hard at work building your email list. You’ve gone about it the right way by getting permission to email your subscribers and now it’s time to create and...
Why Every Writer Should Give Away an Ebook
Have you ever heard the saying, “The money is in the list” and wondered what it meant? It’s referring to your mailing list, and in today’s digital world, your email...
Show Your Bookstore Love
“I never want to see my book on a bookstore shelf,” said no author ever. What could be a better match? Books are discovered and purchased in bookstores. Authors have...
Email Marketing Foundations – Part One
TAKING AIM You may find this hard to believe but there are a lot of authors and speakers that take the fire, aim, ready approach instead of the ready, aim,...
Don’t Believe The Email Haters
You’ve heard the story or seen the movie about Chicken Little crying the sky is falling or the little boy who cried wolf. It seems every few weeks I hear...